Kissflow Design Event · 2026

AI Picks the Paths.
You Pick the Door.

Mohammed Afsar
Senior Product Designer
Who is talking

Mohammed Afsar

Senior Product Designer · Kissflow
01. The trap

We have all typed “help me design X”, and shipped nothing.

The model always answers.

One thin line in. A polished screen out.
Its first answer quietly becomes your answer.

The prompt
Design a shipments dashboard. KPI cards, a live chart, and a data table. ▍
↓
What you get
A polished generated dashboard

The moment a stakeholder asks “why?” And you have no answer.

Cheems bonk meme
02. Why you

So why you?

Razorpay and Swiggy are not hiring designers who generate. They hire the ones who reason.

You sit where the decisions are. You still make the call.

BUSINESS USERS TECH YOU
Feature
03. The real thing on my table
End User Automation
  • Automate the routine approvals assigned to you
  • One simple spec line, a lot hidden underneath
📄PRD.pdf 📋Spec.md 🎙User interviews 💬Community asks 🗂Help docs 📚Knowledge base 💻Code
+ Now you know what I know. ▍ ↑

Everyone has the same model. Context is the difference.

04. Understand first

Understand before you touch the UI.

Inputs
PRD & spec User interviews Community asks Help docs
→
Synthesis
Claude NotebookLM
Make it defend every claim.
→
Artifacts
Target users Use-case map Pain points Comp analysis
Live demo
05. Competitor analysis

How did others solve it?

Claude + Chrome Playwright + MCP
01Send an agent to walk through ClickUp's automation for you.
02Spot what worked for them, and why it may not work for you.
03Find the gap nobody is serving.
We stop here, still no screens
HHow we help the approver, not replace them
MMight we automate the decisions they repeat every day
WWe keep them in control of the ones that matter
06. The build

Now the screen. Earned, not guessed.

After the HMW, wireframes, prototypes, a hundred decisions later: the final UI.

Automation builder — Expense Claims at Manager Review
The whole equation
Speed − Judgment = Slop
Generate fast, skip the judgment → slop, just faster.
Speed + Judgment = Clarity
Same speed, your judgment on top → clarity you can defend.

Anyone can generate.
Designers decide, and pick the right 🚪

Thank you.

Mohammed Afsar
Senior Product Designer · Kissflow
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